Privacy Policy

Last updated: September 1, 2026

Thank you for choosing DiviMerc (“DiviMerc,” “we,” “our,” or “us”), a product of WPRio. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [diviMerc.com] (the “Website”), purchase or use our WooCommerce modules for the Divi page builder, and use any related services (collectively, the “Services”).

By using our Website and Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our Services.

1. Who We Are

DiviMerc is developed and operated by WPRio, which also operates DiviFlash, DiviMotion, DiviGear, RioVizual, and RioForms. DiviMerc shares its parent company, support channels, and account infrastructure with WPRio, as described throughout this policy.

2. Information We Collect

2.1 Information We Collect

When you use our Website or Services, we may collect personally identifiable information, including but not limited to:

  • Name
  • Email address
  • Billing address
  • Payment details (processed securely by WPRio via third-party payment processors — see Section 4)
  • Account login credentials
  • License key and product entitlement records

2.2 Non-Personal Information

We also collect non-personally identifiable information that helps us improve our Website and Services, including:

  • Browser type and version
  • Device information (e.g., operating system, screen resolution)
  • IP address
  • Referring website and pages visited
  • Time spent on our Website

2.3 Plugin Data Collection (License & Usage Analytics)

Because DiviMerc is a WordPress/Divi plugin installed on your own site, it communicates with our servers for the following purposes:

License validation — to confirm your license is active, we collect:

  • License key
  • Site URL and domain
  • Activation/deactivation status
  • Plugin and Divi version numbers

Usage analytics — with the goal of improving the product, DiviMerc may collect anonymized or aggregated usage data such as:

  • Which DiviMerc modules and extensions are active or in use on your site
  • General environment data (WordPress version, PHP version, active theme)
  • Non-identifying error/diagnostic data to help us fix bugs

We do not collect the content of your store, customer data, order data, or any personal information about your site's visitors or customers through this telemetry. If you prefer not to share usage analytics, you may be able to opt out from within the plugin's settings (where such a control is provided); license validation data cannot be disabled, as it is required for the plugin to function.

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Website to enhance user experience and analyze usage trends. You can adjust your browser settings to refuse cookies; however, some features of our Website may not function properly without them.

3. How We Use Your Information

We use the collected information to:

  • Provide, operate, and maintain our Website and Services
  • Validate licenses and deliver plugin updates and support
  • Process transactions and send order confirmations (via WPRio — see Section 4)
  • Improve user experience, fix bugs, and prioritize new features
  • Respond to customer inquiries and provide support
  • Send marketing and promotional communications (if you opt in)
  • Prevent fraudulent activities and enhance security
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

4.1 Transactions Are Processed by WPRio

DiviMerc is a product of WPRio, and all purchases, billing, invoicing, and order transactions for DiviMerc are processed through WPRio's systems, using WPRio's payment processor. When you purchase a DiviMerc license, your payment and billing information is collected and handled under WPRio's payment processing arrangements, and your order record is stored within WPRio's systems alongside our other products (DiviFlash, DiviMotion, DiviGear, RioVizual, RioForms).

4.2 Third-Party Service Providers

We may share your information with third-party service providers who assist us with:

  • Website analytics (Google Analytics)
  • Email marketing and transactional email delivery
  • Customer support tooling

4.3 Legal Compliance & Protection

We may disclose your information if required by law, regulation, or court order, or if necessary to protect our legal rights, enforce our Terms of Service, or prevent fraud.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Access, Update, or Delete Your Information

You may request access to, update, or delete your personal information by contacting us at [email protected]. We will respond to such requests within a reasonable timeframe.

Opt-Out of Marketing Communications

If you have opted in to receive marketing emails, you can opt out at any time by clicking the “unsubscribe” link in our emails.

Cookies & Tracking Preferences

You can manage your cookie preferences through your browser settings. Note that disabling cookies may impact your user experience on our Website.

Plugin Usage Analytics

Where a usage-analytics opt-out is available within the plugin's settings, you may disable it at any time. License validation data is required for the plugin to operate and cannot be opted out of while your license remains active.

7. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies before providing any personal information.

8. Data Retention

We retain your personal data for as long as necessary to provide our Services and comply with legal obligations. If you request deletion, we will remove your data unless it is required for legal or security purposes (for example, records WPRio must retain for billing, tax, or fraud-prevention purposes).

9. International Data Transfers

If you are accessing our Website from outside the United States, please be aware that your data may be transferred to, processed, and stored in the United States or other countries where our servers or WPRio's servers are located.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the “Last Updated” date. We encourage you to review this policy regularly.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

WPRio (parent company of DiviMerc)

If you have any questions about this Privacy Policy, please contact us at:

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